Grey Oaks Members Approve $63 Million Plan With Estuary Clubhouse Renovation
Members of Grey Oaks Country Club in Naples, Florida, approved GO Beyond, a six-year, $63 million campus plan covering golf, dining, wellness, recreation and operations, including a major Estuary Clubhouse renovation and a new patio at the East Clubhouse.
Members of Grey Oaks Country Club in Naples, Florida, have approved GO Beyond, a six-year, $63 million capital improvement plan that will guide the club's reinvestment from 2027 through 2032, Club + Resort Business reported on Nov. 5. The plan is a campus-wide package covering golf, dining, wellness, recreation and back-of-house operations rather than a single building project. The club sits east of Airport-Pulling Road and north of Golden Gate Parkway in central Collier County, according to Gulfshore Business.
Two clubhouse projects form part of the package. Business Observer, citing the club's statement, reported that the Estuary Clubhouse faces a major renovation that includes a year-round pub serving lunch and dinner, a redesigned entryway and more flexible dining spaces. A new patio at the back of the East Clubhouse will expand seating and event capacity and allow more a la carte dining during busier seasonal months. Gulfshore Business published a conceptual rendering of the patio.
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On the golf side, the Estuary Course will be renovated to improve playability and the overall golf experience, Business Observer reported. The club has three courses, the Pine, the Palm and the Estuary. The announcements did not name a designer for the course work.
Business Observer also reported that the club's 30,000-square-foot wellness center will be expanded, with the spa and longevity facility growing to about 9,500 square feet. Sauna and steam amenities, a cold plunge, more massage rooms and accommodations for expanded physical therapy services will be part of the enhanced space. Another Naples club, The Club at Mediterra, has completed vertical construction on a $38 million Sports & Lifestyle Center that includes fitness and wellness.
Recreation is included in the plan as well. The pool deck will be expanded with more seating and cabanas, the racquet areas will be enhanced, and children's amenities will be improved. Club + Resort Business mentioned the children's playground. It also reported that the plan includes investments in grounds maintenance facilities, employee accommodations and operational infrastructure. The announcements did not break down the cost by project.
The plan was developed through five years of member surveys, focus groups and ongoing feedback. It is structured as a coordinated, phased program meant to support responsible financial planning and minimize disruption to members. According to Club + Resort Business, putting the major projects into one capital plan aims for greater predictability in project financing and execution while spreading the investment over several years. GO Beyond builds on the success of the club's earlier GO Forward 2026 initiative.
Don Emery, the club's general manager, said, "Successful private clubs must continually evaluate how their members' needs are evolving and make strategic investments that anticipate those changes." Mary Perry, who chairs the club's board of directors, said, "Our membership has demonstrated tremendous confidence in the club's strategy, its leadership and our shared vision for the future." Grey Oaks is not the only Naples-area club where members have approved large capital work. Members of Bonita Bay Club, with campuses in Naples and Bonita Springs, approved a $110 million West Clubhouse, and construction has not started.
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The significance of the plan for Grey Oaks lies in its scope and its schedule. The club will invest across golf, dining, wellness and staff facilities on a phased timeline from 2027 through 2032, set by a membership that approved the whole program at once.
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